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        線下生活服務小程序開發淺析

        日期:2018-04-10 作者:suzq 來源:空 人氣:-

        很早以前,微信之父張小龍就說過,小程序的開發,就是為了好好的服務線下生活,輔導線下的作用。針對線下生活服務獲取用戶難,宣傳的成本高,渠道少等問題,為線下的商家企業們提供一個更好的渠道。

         

        線下生活服務小程序開發淺析,

         

        并且在電商的沖擊下,傳統的線下服務就顯更捉襟見肘,競爭力不夠等等的問題再次的顯現。線下生活服務類小程序開發急不容緩。

        就目前已經有許多的機構、企業、商家推出了自己的小程序,應用在各自的領域,已經上線的小程序數量達到58萬之多,個人和企業的小程序也超過100萬。未來的小程序,會應用到我們生活越來越多的地方,實現為用戶提供便利的服務,特別是與用戶息息相關的生活服務類。

        線下生活服務類小程序開發能解決哪些為題呢?

        • 提高服務范圍

        通過附近的小程序可以覆蓋到5公里內的范圍,解決服務范圍有限的問題,增大了曝光度。從而促進消費額的增長。

        • 提升服務

        用戶通過掃碼就可以進行下單,預定、支付等功能,在小程序上一鍵操作,無需安裝App,無需注冊等繁瑣的步驟。

        • 線上的資源的利用、

        通過小程序的線上功能,增加了線上的服務,通過線下能把用戶引流到線下來,實現更好的線上和線下的優勢結合。

        小程序很適合這種以線下為消費主導的線下生活服務,既貼合用戶的使用習慣,又切合線下的消費。

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