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        廣州APP開發專家建議打造社群經濟的必要性

        日期:2016-03-23 作者:suzq 來源:www.wettklettern.com 人氣:-

        線下經濟是基于用戶體驗的真實性為主,以及及時性的作用,但隨著線上電商的發展,不同的用戶體驗與便捷性也是買家一大剛需,在線上店面,這個店賣果蔬,那個店賣床上用品,還有的店賣手機電腦,每個店或大型商超的每個區域有清晰的定位對提高購買效率是有利的,這就形成了物以類聚的時代。廣州APP開發專家認為而隨著移動智能的興起之后,人們還在互聯網的時間更大,社交本性也更大,打孔了時空的局限。在社交電商APP應用領域,社群經濟就崛起了。

        廣州APP開發專家建議打造社群經濟的必要性

        社群的本質是有共同點,比如有采購新鮮果蔬需求的家庭主婦紛紛加入生鮮電商微信群;有學習、閱讀需求的人關注微信公眾號“十點讀書”、“吳曉波頻道”或“羅輯思維”;TFboys、鹿晗、吳亦凡、楊冪的粉絲匯聚在百度貼吧上或微博上,也形成一個個強大的社群;近特別火的網紅“papi醬”的粉絲們都有減壓、娛樂的共同需求。

         

        這些有共同點的人聚在一起之后,廠商獲得精準用戶的成本就大幅降低了,比如給美女網紅的粉絲們供應服裝、化妝品,給羅輯思維的粉絲們供應好書,給鹿晗的粉絲們供應時尚手機,給居家達人的粉絲們供應廚具......相比于在大街上花很多錢租個店面,很多人看都不看一眼,社群的購買轉化率顯然要高得多,因此平攤到每個顧客身上的流量成本就低得多,比如“羅輯思維”有百萬粉絲買過他的商品,其中很多還會重復消費,而他的主要成本只是員工工資。

         

        淘寶、天貓賺的就是分發流量給商家的錢,由于大量商家競爭少量的優質展示位,現在淘寶、天貓已經進入流量成本居高不下的時代,大部分店鋪是在賠本做生意,這顯然是不可持續的。而社群是自帶超高轉化率的流量,因此布局社群經濟、獲取流量紅利勢必成為阿里戰略調整的重中之重。

         

        社群流量的紅利期正在到來,這也給傳統企業帶來了很大的啟示。廣州APP開發專家分析也是跨境電商、母嬰電商APP新崛起的主要運營模式之一。針對目標消費人群搭理進行運營內容,建立社群,能夠更大的轉化率。趁現在很多優質社群的合作報價還不高,抓緊行動吧!

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