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        全民短視頻直播APP模式開啟!秀場主播會怎樣?

        日期:2016-04-02 作者:zhengzh 來源:www.wettklettern.com 人氣:-

        2015年到2016年,僅僅一年時間的跨度,人們對網紅的有了天差地別的看法。主要得益于短視頻直播APP開發平臺的輔助。新一代的移動直播,除了主播、網紅與明星之外,還有一個龐大的直播群體,他們來自五湖四海,生產著更移動、更隨性、也更接地氣的“全民直播”化內容。

        隨意的妝容,就地取材,內容隨機應變,器材有時候一部手機足以……直播搭訕、直播吃飯、直播工作、直播足浴……你能想得到的與想不到的吃喝玩樂、生活工作場景,都有可能在直播平臺上遇到。全民直播APP模式開啟!秀場主播會怎樣?

        有人說,全民短視頻直播APP模式的開啟,也將意味著秀場主播的完蛋?因為他們太老套、生產內容太單一,除了唱唱歌搞搞笑就沒什么新鮮花樣了……UGC的內容成本低,為短視頻直播APP開發平臺帶來的流量也很豐厚,但它本身所具有的偶然性與片段性的特質,加之質量上的良莠不齊,緊跟著他們出現的“難以實現商業變現”也就成了很大的存活問題,自然,你可以只圖個飯后娛樂、逍遙自在,但真的要正規化,完善帶寬成本、保證原創內容版權,又實現商業變現,PGC的模式必不可少。

        如果說papi醬是UGC,與羅輯思維等的合作融資也就是她“升華”成PGC的表現形式。在內容的穩定輸出與變現能力上,PGC顯然仍大于UGC。

        全民短視頻直播APP開發平臺模式,或許只是一個為新一代用戶提供了走向PGC的渠道UGC,終的百花爭放中,能開得妖艷的,還是需要資本培養的沃土吧。

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